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Podcast: Detroit Lives, Why a Shoe Company Made a Web Documentary Here

Beneath the torrid news headlines, the crime, the anxiety and the decay, a human story exists in Detroit and Palladium Boots set out to find out what that is. The California-based footware company toured the city talking to the people, looking at the places and getting to know the city.

The result was a web documentary called Detroit Lives, which introduces its audiences to the people who are part of the city and are trying to rejuvenate it with a do-it-yourself attitude. Palladium executive Barney Waters talked to TIME about why they picked Detroit. You can check the documentary out here.

Click "play" below.

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