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Regional Development Moving Forward

So how do you get people to move to Michigan? Once they're here, how do you get them to stay? Does anyone “get it” around here?

Yup. There is a groundswell of activity toward these very goals. City administrators, development companies and non-profit business incubators are busy – trying to shed the past and get on with the future.

So how do you do it? You get advertising. You get creative with what you build. You push hard to attract new residents – and that draws new employers, retailers and more.

In other words, you don't wait for “Detroit” to get better. You make it happen for yourself.

At least, that seems to be the case among cities such as Auburn Hills, Eastpointe, Ann Arbor and many others I have spoken with over recent weeks. While they are respectful of the struggle Detroit is going through – and they are working to help in any way they can – these cities are busy growing and improving.

Most importantly, they are getting the word out there about Michigan…and how the reality can be far different than widespread presumptions.

Take Auburn Hills for example. Most folks around here (and outside of the state) know it mostly as the home base for Chrysler and the Detroit Pistons. Yes, the Palace and the automaker's shiny headquarters are icons of this Oakland County city. But Auburn Hills' officials are aggressively pursuing new opportunities for its business, retail and residential base, said City Manager Pete Auger.

Recent, city officials hired consultants to help them visualize Auburn Hills over the next five years. And the wish list was long – but achievable, Auger said.

Auburn Hills wants a vibrant downtown in addition to the massive mall shopping areas. If it can happen in Ferndale, Royal Oak and Birmingham – other popular cities in Oakland County – why couldn't downtown Auburn Hills become a major draw? It also wants to be known as a college town, tying into Oakland University, Oakland Community College, Cooley law school, Baker College and others. Oh, and city officials want more business to settle there, diversifying the type of industries found in Southeast Michigan as a whole.

Surprisingly, Auburn Hills is only 25 years old, Auger says. Because it is a relatively new city, it is more adaptable than most. It is a vibrant regional player. And its success could serve as the catalyst to get Michigan back on its feet, Auger noted. In fact, the city council recently adopted the tag line: “Honoring the past and building the future.”

“We have so much to offer. … As we come out of this recession's tailspin, we're in a great position to lead,” Auger said.

Eastpointe, formerly known as East Detroit, also is working toward a better downtown, focusing on how to get young people living there. It's a long-term improvement project, and the city is working with many consultants. Among them is Scott Clein, who heads the Detroit office of Giffels-Webster Engineers, who is eager to make it happen.

Clein said the city and its partners are finishing up an urban design plan – a document that in detail expresses what the city physically wants to be. The goal is to establish the area around Gratiot and Nine Mile as the downtown, distinguishing it from Anywhere USA. That means staggering the building heights to make it look special. Changing ordinances to allow for sidewalk cafes and outdoor eating. Maybe lowering the speed limit to make vehicles slow down and take notice.

Basically, this is what young people want, Clein said. They want to be close to amenities. They want that urban feel, a mix of different uses like residential, commercial and retail shops within a few feet of one another. In other words, “they want the interaction that comes with living in an urban area,” Clein said.

“It really could be a great place to go,” Clein said.

And then there's Ann Arbor, which has a huge friend in Ann Arbor SPARK, a non-profit organization. The group is the driving force in establishing the Ann Arbor region as a destination for business expansion, retention, and location.

Last year, Ann Arbor SPARK's economic development efforts to attract and retain businesses in the region and support jobs creation helped to generate more than $147 million in new investment commitments. The group also assisted companies with the creation and retention of more than 3,200 jobs in the region.

“Ann Arbor's allure is part academic, part entrepreneurial and part quality of life, so SPARK works to support all of those moving parts,” said Elizabeth Parkinson, Vice President Marketing and Communications for the non-profit. “With one of the world's leading universities here, it's no surprise that there are smart, talented people who want to live and work in Ann Arbor.”

Some of these people are also inspired to start their own businesses, so SPARK has created a fairly robust support system for starting and growing a business in Ann Arbor -- everything from bi-annual Boot Camps to administering a $16 million pre-seed fund to microloans to talent programs to incubators/ business accelerators, Parkinson said. The Ann Arbor region also works hard to nurture quality of life through vibrant downtown district, good schools, great parks & recreation -- and that's something SPARK can use to attract business and talent to the region and state.

Yahoo! These are cities with self-confidence. Knowledge. And they're moving forward.

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  • 1

    I'm afraid that this "every-city-for-itself" approach is exactly how we ended up with the situation we have right now. While you spin this as a feel-good story, what you really describe is further balkanization of our region. This area desperately needs to focus most of its dwindling funds and attention on one central location. This is our commons, writ large. And like it or not, Detroit defines Southeast Michigan to the world. We should be laser-focused on strengthening our true urban center, rather trying desperately, in vain, to replicate the "urban" experience in our suburbs.

  • 3

    2dubs, correct. Totally agree with your view. Nobody goes to SE Michigan and says they are going to Royal Oak or Auburn Hills.

    Unfortunately, Detroit has been tackling "Urban Renewal" now for close to 50 years and it's failure to regenerate or even tread water has pushed the people of SE Michigan into creating this string of suburban downtowns. Also there is a lot of recent investment in the suburbs that living investors are looking to protect. The investors who have put money into in Detroit recently are most likely outnumbered by the suburban interests.

    Double unfortunate, I personally don't think the City of Detroit envisions itself as being the big city of SI MI. Think they are projecting to shrink the city as well as downtown and lowering their goals for the city considerably. Just a guess.

  • 4

    I'm one of those young people and honestly I have no interest in Auburn Hills or Ann Arbor or any of those overhyped, expensive places you have to drive to get to. I live next to Wayne State and bike around mostly. I would love it, though, if we'd expand the people mover up the radial highways.

    We should be improving our transit system. Instead we're planning on adding a lane to 94? Adding a lane does not alleviate traffic. What would solve our traffic problems, and reduce highway wear would be real, dependable mass transit. With 5 to 10 minute waits. With dedicated lanes. That would be a game changer. I know that's the vision. But it's vastly underfunded, and we're putting it off to never.

    We need to stop the endless highway expansions. We need to stop suffocating our communities with exhaust and physical isolation. Build rapid transit at a fraction of the cost. Do it with an Eisenhower-esque public works project. Do it before the DRIC. Do it before fixing any highways. Put Detroit to work. And stop pretending that a sandwich shop and a bar in the suburbs appeals to young people.

    Also DDOT needs to install their bike racks.

  • 5

    In sum: suburbs are for old people and families. Go back to censoring statues at art galleries and stop trying to be edgy.

  • 6

    Ann Arbor Iskra? You've got to be kidding!

    Actually Ann Arbor downtown was down and out when I went to school there. It is good to see it revive like many other Cities in the US have... Seattle, Tacoma, Grand Rapids... on and on the list goes.

    And you know what? The Artists did it largely with the Art Fairl

    And Jane Jacobs did it with her Book, "Life and Death of the Great American Cities." Her last book, "Dark Age Ahead" sometimes seems more apropos now.

    She taught us that City not only could be but was fun.
    She helped Greektown which was slated for demolition like everything now is in Detroit.

    I don't know if you noticed but She was a real Woman.

    And she probably was a part of the Metropolitanization of Toronto. That was hard work but they did it.

    So here we got a bunch of dufus white guys trying to manipulate the city elections and demolish the whole damned thing. Bright eh?

    We have no planning department, ho head planner, no plans, no ideas, every man for she self.

    You think that a city can grow and foster itself without fine plans?

    Hearing about Dave Bing going to Washington asking for money for demolition on three occasions is enough to make a grown man cry.

    What are the plans?

    Why can't you get to it? What are the plans?

    But remember, Republicans don't like the idea of Planning, they think that it SOCIALISM.

    Ooooh oh my God, heaven forbid!


    BTW street cars perform the same thing as light rail at far less cost. And can be just as fancy.


  • 7

    laphoque is dead on: I'm also one of those young people that live, work, downtown and don't travel to Whereverfield Pointe Hills Park-tucky.

    Someone put it nicely in my store the other day: "No one from Wayne County is going north and trying to run Oakland County!"

    If I were a Detroit/Wayne official and I were pissed off with the way things were going, I would look to what arlva mentions, and what laphoque is likely hinting at: investing more in Windsor! It's closer and more accessible for folks in the city, and could be a huge draw for folks on both sides of the border.

    I just read a piece posted by my fave (and downtown's only year round) bike shop, the hub, about bike-traffic to canada through detroit:

    that might enlighten a few people when it comes to putting our transit situation in more local (Re: great lakes) context

  • 8

    [...] since we all love our city, I want all my fellow NFL Lions fans to check out detroit.blogs.time and tell me what you think about[...]

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