Arduboy Business Card Plays Tetris, Might Be for Sale - TIME
TIME Gadgets

Business Card Plays Tetris, Might Be for Sale Soon

TAKE MY MONEY!

+ READ ARTICLE

The above video showcases a credit card-sized whatsit with a built-in screen, control pad and two buttons. It plays Tetris! If you’re not convinced by now that we’re either at or very near the pinnacle of human ingenuity, I’m not sure I’d ever be able to convince you otherwise and I’m not sure it’s worth your time to keep reading this. We should amicably go our separate ways.

For the rest of you, this project is called Arduboy. It’s about a millimeter and a half thick and apparently packs north of nine hours of battery life. Its creator, Kevin Bates, created the proof-of-concept you see in the above video and has plans to roll out a Kickstarter campaign to sell these things, complete with a website where people can share other types of software and games they create for Arduboy.

Bates writes on his site that he wants to use Kickstarter to raise $820 to cover licensing costs. I write here that he’ll probably be able to raise that amount faster than he can clear the first level of Tetris. He’ll also probably have to sell the cards without a game loaded onto them to avoid legal issues, though.

No word on how much a final version would cost, but you can visit Bates’ website to read more about how the project came together, complete with photos of the Qdoba and REI gift cards he used to test some of the early builds.

My business card plays Tetris [YouTube via The Next Web]

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One year. One city. Endless opportunities.

Opinion: How to Keep Business in Michigan

By Toby Barlow

While Michigan is in the throes of its upside-down economy, it has been scrambling to find creative solutions. Gov. Jennifer Granholm has been (smartly) promoting green jobs. Meanwhile, we offer generous tax breaks to the film industry, which arguably provides some economic help and boosts local morale.

Meanwhile, community leaders have come up with their own smart solutions, including one that, as someone who works in advertising, I see as having a lot of value. A team led by Campbell-Ludwig CEO-designate, Bill Ludwig, has been pushing to extend those film industry incentives to commercial production. This sense since auto companies put over a billion dollars a year into the filming and editing of car ads, and the lion's share of that money winds up in the pockets of production companies in New York and California. Given the right incentives, a greater portion of that work could stay here in Michigan. I don't know the current status of this particular legislation, but it would add jobs to our economy and deserves serious support in Lansing.

Still, despite these best efforts, things keep slipping downhill. Next month, as everyone in the industry knows, Detroit's BBDO office will close. An estimated 485 employees will lose their jobs. This is an incredibly sad thing. Over many decades, BBDO has done good, great, and even world-famous work for the Chrysler's brands, most notably the ads they did for Jeep, but in the end they were too reliant on one big car client, and when that client looked elsewhere, they were out of luck.

So clearly, just as with the rest of Michigan's economy, one thing that would help local advertising agencies here is greater diversification. Yes, to a large degree, it's up to the agencies themselves. Doner Advertising has thrived for years without a domestic auto account. Campbell Ewald has done an admirable job of attracting a range of clients outside the industry, including award-winning work for the U.S. Postal Service and the Navy. My own agency, Team Detroit, has also recently added Scott's Miracle Grow, Ohio Art and Warrior Sports to its roster.

But in extreme times like these, extra efforts are perhaps necessary and there is additional leverage that a smart, proactive state government could provide if it decided to act. It occurs to me that a notion similar to Ludwig's could bring additional help to the region. Despite its myriad of woes, Michigan is still home to many large, thriving, successful businesses, including Kellogg's, Whirlpool, Domino's, and Herman Miller. These are multi-million dollar brands whose collective advertising budgets add up to billions of dollars. But Kellogg's advertising agency is based in Illinois, Domino's is based in Colorado.

If Granholm and the state government could find a way to entice these companies - through tax incentives and other means - to hire advertising agencies located within their own home state, it would immediately put millions of dollars annually back into the state's economy. Now, perhaps these companies are perfectly happy with their current advertising, though it would be hard for them to argue that these ad agencies are serving them in a demonstrably better way than what they could get right here at home (I, for one, cannot remember seeing one single great Kellogg's ad nor one memorable Domino's ad in the past three years. Can you?) But obviously this isn't about coercion; the companies would still be perfectly free to choose. This is all about the carrot, not the stick. Perhaps they will say that Michigan agencies can't sell as well as agencies elsewhere, though, given the chance, I'm sure we could convince them otherwise (we are in the art of persuasion after all.)

All the state would do is develop and promote incentives to encourage these large, global companies to begin a conversation with some of these agencies. Even if just one of these giants moves their marketing here, the incomes generated will end up supporting local economies (the restaurants, the dry cleaners, etc), while the additional tax base would support education and local infrastructure.

So the companies would win, and not only because they would get equal - and probably superior - service from local agencies, but also because their standard of living would be positively impacted as well. Their own schools would be stronger, their own roads would have fewer potholes, their neighbors would be happier, and life would be better. Who knows, maybe their homes would even be worth more.

There would be at least one added benefit. After firing BBDO, Chrysler has split the account, hiring new agencies in Texas and Minneapolis. Meanwhile, GM is considering agencies for Cadillac that are based in New York. By creating the right sort of incentives, Michigan could even encourage the auto manufacturers to keep their marketing dollars—and jobs—here in Michigan too. That wouldn't be a bad thing, would it? After all, we do still love our car companies.

Toby Barlow is chief creative officer of Team Detroit, an advertising firm.

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 Arduboy Business Card Plays Tetris, Might Be for Sale - TIME
TIME Gadgets

Business Card Plays Tetris, Might Be for Sale Soon

TAKE MY MONEY!

+ READ ARTICLE

The above video showcases a credit card-sized whatsit with a built-in screen, control pad and two buttons. It plays Tetris! If you’re not convinced by now that we’re either at or very near the pinnacle of human ingenuity, I’m not sure I’d ever be able to convince you otherwise and I’m not sure it’s worth your time to keep reading this. We should amicably go our separate ways.

For the rest of you, this project is called Arduboy. It’s about a millimeter and a half thick and apparently packs north of nine hours of battery life. Its creator, Kevin Bates, created the proof-of-concept you see in the above video and has plans to roll out a Kickstarter campaign to sell these things, complete with a website where people can share other types of software and games they create for Arduboy.

Bates writes on his site that he wants to use Kickstarter to raise $820 to cover licensing costs. I write here that he’ll probably be able to raise that amount faster than he can clear the first level of Tetris. He’ll also probably have to sell the cards without a game loaded onto them to avoid legal issues, though.

No word on how much a final version would cost, but you can visit Bates’ website to read more about how the project came together, complete with photos of the Qdoba and REI gift cards he used to test some of the early builds.

My business card plays Tetris [YouTube via The Next Web]

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 MIT Student Creates Connect Four Playing Robot for Course Final - TIME
TIME technology

This Robot Would Very Much Like to Play a Game of Connect Four With You

Game on

+ READ ARTICLE

When the singularity finally hits and artificial intelligence takes over everything, at least we know some of the robots will know how to have a good time — like this Connect Four-playing bot, programmed by MIT student Patrick McCabe.

Users can choose between four levels of difficulty and can even ask for a hint if needed. Head over to McCabe’s website for a detailed breakdown of how the machine works. In the meantime, watch here as the bot beats McCabe in the first round — and even taunts him a little bit before clinching the game.

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